Tuesday, April 7, 2009
Marketing By: Roger A. Kerin(Editor) @Rm70.00
ISBN-10: 0071151222 ISBN-13: 9780071151221
Publisher: Irwin/McGraw-Hill - 2003-06
Hardcover | 7th Edition | 741 Pages
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.