Monday, May 4, 2009

Solid Mechanics in Engineering By: Raymond Parnes @ Rm60.00

Publisher: Wiley - 2001-09-12
Paperback | 528 Pages


This book provides a systematic, modern introduction to solid mechanics that is carefully motivated by realistic Engineering applications. Based on 25 years of teaching experience, Raymond Parnes uses a wealth of examples and a rich set of problems to build the reader's understanding of the scientific principles, without requiring ´higher mathematics´.

Highlights of the book include

  • The use of modern SI units throughout

  • A thorough presentation of the subject stressing basic unifying concepts

  • Comprehensive coverage, including topics such as the behaviour of materials on a phenomenological level.

  • Over 600 problems, many of which are designed for solving with MATLAB, MAPLE or MATHEMATICA.
Solid Mechanics in Engineering is designed for 2-semester courses in Solid Mechanics or Strength of Materials taken by students in Mechanical, Civil or Aeronautical Engineering and Materials Science and may also be used for a first-year graduate program.


Soil Mechanics and Foundations By: Muni Budhu @Rm110.00

Publisher: Wiley - 2000-01-12
Hardcover | 1 Edition | 616 Pages

This text/CD package combines the fundamentals of geotechnical engineering with an interactive multimedia CD to enhance learning and retention. Readers will learn to understand the physical and mechanical properties of soils; determine parameters from soil testing to characterize soil properties, soil strength, and soil deformations; and to apply the principles of Soil Mechanics to analyze and design simple geotechnical systems. Critical state soil mechanics is included. The CD contains multimedia interactive animations of the essential concepts of soil mechanics and foundations, interactive visualization of mathematical models (e.g. consolidation, critical state models, etc.), virtual laboratories (students can conduct soil tests, interpret the results and apply the results to practical situations using 3-D simulated apparatus; these labs are independent of time and location, the students conduct all the procedures as if he/she were in a real laboratory, and can explore "what-if" situations), digital videos, a glossary, notation, quizzes, notepads, interactive problem solving, spreadsheet links and computer program utilities.


Engineering Mechanics: Statics , SI Version, 5th Edition By: J. L. Meriam L. G. Kraige William J. Palm III(Editor) @ rm100.00

Publisher: Wiley - 2003-02-11
Paperback | 5 Edition | 512 Pages

A modern text for use in today's classroom!
The revision of this classic text continues to provide the same high quality material seen in previous editions. In addition, the fifth edition provides extensively rewritten, updated prose for content clarity, superb new problems, outstanding instruction on drawing free body diagrams, and new electronic supplements to assist learning and instruction.
If you think you have seen Meriam & Kraige before, take another look: it's not what you remember it to's better!


Understanding Mechanics By: A.J. Sadler D.W.S. Thorning @ Rm60.00

Publisher: Oxford University Press - 1996-07-18
Paperback | 2nd Edition | 512 Pages

One of the clearest and most straightforward texts ever published, "Understanding Mechanics" covers all the topics required in the single-subject A Level. It is equally appropriate for those preparing for other Mathematics examinations at A Level and for students on technical courses in further and higher education. The Key Points are: principles introduced in a simple and direct manner with worked examples; and ample opportunity given for practice with questions and exercises carefully graded to provide a steady progression. Each chapter closes with a comprehensive selection of recent examination questions. Answers are given at the back of the book.


Molecular Quantum Mechanics By: Peter Atkins Ronald Friedman @ Rm60.00

Publisher: Oxford University Press, USA - 2005-02-17
Paperback | 4 Edition | 588 Pages


Quantum mechanics embraces the behaviour of all known forms of matter, including the atoms and molecules from which we, and all living organisms, are composed. "Molecular Quantum Mechanics" leads us through this absorbing yet challenging subject, unravelling those fundamental physical principles which explain how all matter behaves. With the clarity of exposition and rich pedagogy which have established the book as a leading text in the field, "Molecular Quantum Mechanics" takes us from the foundations of quantum mechanics, through quantum models of atomic, molecular, and electronic structure, and on to discussions of spectroscopy, and the electronic and magnetic properties of molecules. Lucid explanations and illuminating artworks help to visualise the many abstract concepts upon which the subject is built. Fully updated to reflect the latest advances in computational techniques, and enhanced with more mathematical support and worked examples than ever before, "Molecular Quantum Mechanics" remains the ultimate resource for those wishing to master this important subject. Supplementary resources: Companion web site, featuring: illustrations available to download; and solutions manual available to download [instructors only].


Analytical Mechanics By: Grant R. Fowles George L. Cassiday @ Rm90.00

Publisher: Brooks Cole - 2004-03-19
Spiral-bound | International Ed Edition | 544 Pages

Taking a clear, practical approach to learning, ANALYTICAL MECHANICS uses historical perspective to enhance understanding and insight. Examples are presented first, followed by discussion of fundamental concepts, helping students to grasp challenging concepts from more familiar, specific cases.


Artificial Intelligence: A Modern Approach (International Edition) Stuart Russell Peter Norvig @ Rm80.00

Paperback: 1132 pages
Publisher: Pearson Education; 2 edition (13 Jan 2003)
Language English


The only misleading or confusing feature of this book is its subtitle. "A Modern Approach" may have been the case when it was written, but certainly isn't now.

This is the first serious book on AI that I read, and I found it to be extremely well written with the occasional lighthearted comment which made it relatively easy going.

In terms of entering the field today it is probably best read as a good solid primer in traditional AI methods which are still widely used and very useful in a variety of programming tasks.

It is very good at demonstrating the limitations of traditional approaches to AI relying on propositional calculus etc.

The only drawback is that it is limited to these domains. No treatment of evolutionary computation or anything related is provided, and modern multi-agent simulations are barely mentioned.

Overall this is not really a book to read if you want an overview of AI. It is better for getting a good solid understanding of the fundamentals.

My only gripe about the book (which really isn't about the book at all) is that the code base (which is still available online) is very out-of-date and getting it to work on (e.g.) modern versions of Linux is more trouble than it's worth. You're better off writing the programs yourself if you want a really good understanding of them.

Poor Place To Start Learning AI
This is not the best place to start learning about AI. The book is poorly written (to the extent that it can become confusing). There is also quite a lot of Maths (OK, you will have to come to terms with this eventually, but it is extremely offputting when one is trying to gain an overview of a topic). Better books to 'start with' are Alison Cawsey's 'Essence of AI' and 'Understanding Intelligence' Pfiefer & Scheier.


Artificial Intelligence: Structures and Strategies for Complex Problem Solving (4th Edition) By: George F. Luger @ Rm70.00

Publisher: Addison Wesley - 2001-07-30
Hardcover | 4 Edition | 880 Pages


(Pearson Education) Textbook in artificial intelligence, touching on several levels of structures and strategies for complex problem solving. Shows how to use the numerous software tools and techniques for problem solution. For computer scientists. Previous edition not cited.


Artificial Intelligence: Structures and Strategies for Complex Problem Solving (5th Edition) By: George F. Luger @ Rm60.00

Publisher: Addison Wesley - 2004-10-10
Hardcover | 5 Edition | 928 Pages

The fifth edition of this book continues to provide a balanced perspective on the language schools, theories, and applications of artificial intelligence. These diverse branches are unified through detailed discussions of AI's theoretical foundations. The book is broken down into six parts to provide readers complete coverage of AI. It begins by introducing AI concepts, moves into a discussion on the research tools needs for AI problem solving, and then demonstrates representations for AI and knowledge-sensitive problem solving. The second half of the book offers an extensive presentation of issues in machine learning, continues presenting important AI application areas, and presents Lisp and Prolog to the reader. This book is appropriate for programmers both as an introduction to and a reference of the theoretical foundations of artificial intelligence.


Mechatronics: Electronic Control Systems in Mechanical Engineering By: W. Bolton @ rm70.00

Publisher: Prentice Hall - 2004-03-29
Paperback | 3 Edition | 592 Pages

The integration of electronic engineering, electrical engineering, computer technology and control engineering - mechatronics - forms a crucial part in the design, manufacture and maintenance of a wide range of engineering products and processes. This book provides a clear and comprehensive introduction to the application of electronic control systems in mechanical and electrical engineering. It gives a framework of knowledge that allows engineers and technicians to develop an interdisciplinary understanding and integrated approach to engineering.


Elements of Engineering Electromagnetics Nannapaneni Narayana Rao @ Rm70.00

Paperback: 864 pages
Publisher: Pearson Education; 6 edition (25 Feb 2004)
Language English


For a first course in Electrical Engineering as well as in Computer Engineering, followed by one or more required or elective courses for electrical engineering students, that build on the first course.

This successful text with its versatile approach includes thorough coverage of statics with an emphasis on the dynamics of engineering electromagnetics. It integrates practical applications, numerical details, and completely covers all relevant principles.


Engineering Electromagnetics By: William H. Hayt John A. Buck @ Rm60.00

Publisher: McGraw-Hill Publishing Co. - 2001-07-01
Format: Hardcover

"Engineering Electromagnetics" is a "classic" in Electrical Engineering textbook publishing. First published in 1958, it quickly became a standard and has been a best-selling book for over 4 decades. A new co-author from Georgia Tech has come aboard for the sixth edition to help update the book. Designed for introductory courses in electromagnetics or electromagnetic field theory at the junior-level, and offered in departments of electrical engineering, the text is a widely respected, updated version that stresses fundamentals and problem solving and discusses the material in an understandable, readable way. As in the previous editions, the book retains the scope and emphasis that have made the book very successful while updating all the problems.


Sunday, May 3, 2009

Engineering: An Introduction By: Callister William D. Jr. @RM90.00

Publisher: John Wiley & Sons - 2002-08-20
Hardcover | 6th Edition Edition | 848 Pages

Solutions Manual, Transparencies and a fully interactive simulation software package demonstrating crystal structure available.


WIE Advanced Mechanics of Materials By: Arthur P. Boresi @ Rm90.00

Publisher: John Wiley & Sons - 2003-04-04
Hardcover | 6th Edition Edition | 760 Pages

This book is a text book for courses in advanced mechanics at many universities. It retains the strength of materials approach, rather than that of the theory of elasticity, so it is easy to follow for anyone with a basic background in mechanics. This book is also a good reference with most of the important topics being covered. A good purchase for anyone interested in mechanics of materials.


Mechanics of Materials By: Ferdinand P. Beer @ Rm100.00

Publisher: McGraw-Hill Education - 2004-05-03
Paperback | 3 Revised Ed Edition | 780 Pages


This book has a lot of interesting questions, but does not really delve into giving detailed procedures for getting answers. In the practice exercises, it skips a bunch of steps, assuming that the reader would already know what to do. At other points in the book, they painstakingly go through simple concepts. This was frustrating situation at times, which was exacerbated by having an incompetent professor. In the end, this book saved my hide by having good pictures and somewhat straightfoward approaches to mechanics problems. Also, the answers in the back of the book are a HUGE help. From them, you can usually identify a stupid mistake in your answer which could be the result of too many or too few zeros.


Mechanics of Materials (International Edition) Author: Russell C Hibbeler @ Rm100.00

Paperback: 848 pages
Publisher: Pearson Education; 5 edition (9 Jan 2003)
Language English

This text provides a clear, comprehensive presentation of both the theory and applications of mechanics of materials. It examines the physical behavior of materials under load, then proceeds to model this behavior to development theory. The contents of each chapter are organized into well-defined units that allow instructors great flexibility in course emphasis. Hibbeler combines a fluid writing style, cohesive organization, outstanding illustrations, and dynamic use of exercises, examples, and free body diagrams to help prepare tomorrow's engineers.


Foundations of Materials Science and Engineering By: Smith @ Rm100.00

Publisher: McGraw Hill Higher Education - 2005-09-01
Format: Paperback

This text, an expanded and rearranged version of Principles of Materials Science and Engineering, 2/e, is appropriate for a first course in materials science and engineering for engineering students.


Mechanics of Materials By: R. C. Hibbeler Russell C. Hibbeler @ Rm90.00

Publisher: Prentice Hall - 1999-12-15
Hardcover | 4th Edition | 848 Pages

Provides the student with a clear and thorough presentation of both the theory and application of the fundamental principles of mechanics of materials. Places an emphasis on the importance of satisfying equilibrium, compatibility of deformation, and material behavior requirements. DLC: Strength of materials.


Bridgescape: The Art of Designing Bridges, Second Edition By: Frederick Gottemoeller @Rm110.00

Publisher: Wiley - 2004-08-25
Hardcover | 2nd Edition | 328 Pages

An updated classic on designing both functional and visually stunning bridges.

This highly visual guide to understanding and using aesthetics in the design of bridges is now available in a second edition. You'll find updated bridge examples, improved photographs, and more technical depth for serious engineering study. New case studies of bridges currently underway provide real-world coverage, with an emphasis on the relationship between design problems, planning, and solutions, along with structural and cost challenges. Featuring a larger page size to better highlight the detailed illustrations and photos, this edition's entirely new coverage includes:

  • Discussion on the "whys" behind various recommendations.
  • New material on moveable bridges.
  • Ways to respond to the structural and cost challenges involved in construction.
  • Integration of Context-Sensitive Design/Context-Sensitive Solutions (CSD/CSS) into the design process.
  • Twelve new case studies of bridges, with an emphasis on the relationship between design problems and planning their solutions.
  • Information on the contribution of bridge aesthetics to environmental impact studies.


Technical Drawing (Pie) Frederick E Giesecke Alva Mitchell Henry C Spencer Ivan Leroy Hill John Thomas Dygdon James E Novak @ Rm80.00

Publisher: Pearson Education - 2003-09-05
Format: Paperback

This is a well-written and illustrated book with several useful references to different CAD packages.

It is a useful tool for answering many technical drawing questions.

One word of warning thought, it is written to American (ANSI) regulations, rather than British (BSI or ISO) standards, and thus quotes from American standards rather than European equivalents


Design of Concrete Structures By: Arthur H. Nilson David Darwin Charles Dolan @ Rm100.00

Publisher: McGraw Hill Higher Education - 2003-10-01
Paperback | 13th Edition | 896 Pages

The 13th edition of the classic text, "Design of Concrete Structures", is completely revised using the newly released 2002 ACI Code. This text covers the behavior and design aspects of concrete and provides thoroughly updated examples and homework problems throughout. The 13th edition features a new chapter, Chapter 10, covering strut-and-tie models, although the two-pronged objectives of establishing a firm understanding of the behavior of reinforced concrete, and developing proficiency in the methods used in current design practice are retained. This text presents the basic mechanics of structural concrete and methods for the design of individual members for bending, shear, torsion, and axial force, and also provides in detail the various types of structural systems applications.


Engineering Design Graphics (11th Edition) By: James H. Earle @ Rm170.00

Publisher: Prentice Hall - 2003-10-03
Hardcover | 11 Edition | 832 Pages

For courses in Engineering Graphics and Technical Drawing. Engineering Design Graphics offers an extremely practical, straightforward approach to the subject, covering areas such as design and creativity, computer graphics, engineering drawing standards, spatial analysis, and problem solving. Organized and presented in a clear and accessible manner, this text introduces students to the fundamentals of engineering design through a highly visual format and numerous step-by-step examples and hands-on exercises.


Thursday, April 30, 2009

Principles of Foundation Engineering By: Braja M. Das @ Rm90.00

Publisher: CL-Engineering - 2003-01-22
Format: Hardcover


Braja M. Das' Fifth Edition of PRINCIPLES OF FOUNDATION ENGINEERING maintains the careful balance of current research and practical field applications that has made it the leading text in foundation engineering courses. Featuring a wealth of worked-out examples and figures that help students with theory and problem-solving skills, the book introduces civil engineering students to the fundamental concepts and application of foundation analysis design. Throughout, Das emphasizes the judgment needed to properly apply the theories and analysis to the evaluation of soils and foundation design as well as the need for field experience.


Soils and Foundations (6th Edition) By: Cheng Liu Jack Evett @ Rm100.00

Publisher: Prentice Hall - 2003-08-18
Hardcover | 6 Edition | 496 Pages

Written in a clear, direct style, this practical book introduces readers to the essentials of soil mechanics and foundations. Major emphasis is given to design and practical applications, which are supported by basic theory. KEY TOPICS Chapter topics cover formation of natural soil deposits, engineering properties of soils, soil exploration, soil compaction and stabilization, water in soil, stress distribution in soil, consolidation of soil and settlement of structures, shear strength of soil, shallow foundations, pile foundations, drilled shaft foundations, lateral earth pressure, retaining structures, and stability analysis of slopes. For civil engineers, civil engineering technologists, and geotechnical engineers.


Tuesday, April 28, 2009

Reclamation and Ground Improvement By: Bo Myint-Win and Victor Choa @ Rm80.00

Publisher: Cengage Learning - 2004-06-30
Hardcover | 1st Edition | 428 Pages

Written by authors with years of teaching, research and project experience in reclamation and ground improvement, this book illustrates both theoretical and practical aspects in the design of reclamation and ground improvement works.

It covers not only improvement of soft natural soil but also densification of granular fill material. Methods of reclamation, site and equipment selection and construction procedure of shore protection works are also described in this comprehensive book. Additionally, site investigation and characterization required for reclamation and ground improvement projects are explained extensively.

This book is an invaluable resource for academics, undergraduate and postgraduate students, researchers and practicing engineers. It is also a useful guide for contractors and consultants who are implementing reclamation and ground improvement projects involving prefabricated vertical drain and deep sand compaction.


Robots and Manufacturing Automation By: C. Ray Asfahl @ rm80.00

Publisher: Wiley - 1992-01-03
Hardcover | 2 Edition | 512 Pages

Surveys the wide spectrum of automated systems available to improve manufacturing productivity including robots, numerical control machines, programmable controllers, computer controllers and microprocessor-based automated systems. Completely updated, it features industry case studies, revised and expanded problem sections and new material on product design, CAD, Karnaugh Maps and CIM.


Introduction to Robotics: Analysis, Systems, Applications By: Saeed B. Niku @ Rm60.00

Publisher: Prentice Hall - 2001-07-30
Paperback | 349 Pages

For one-semester, senior-level undergraduate/first-year graduate courses in Robotics. This text serves as an introduction to robotics analysis: the systems and sub-systems that constitute robots and robotic systems, and robotics applications. As such, it covers all the fundamentals, including kinematics, kinetics and force control, and trajectory planning of robots; it covers sub-systems such as actuators, sensors, and vision systems; and it covers robotics applications. Introduction to Robotics also includes topics related to mechatronics, microprocessor actuator control, integration of sensors, vision systems, and fuzzy logic.


Machines and Mechanisms: Applied Kinematic Analysis By: David H. Myszka @ RM100.00

Publisher: Prentice Hall - 2001-05-23
Hardcover | 2 Edition | 516 Pages


For courses in Mechanism Design and Kinematics in Departments of Engineering Technology. This up-to-date text responds to the overwhelming need for an introduction to kinematic analysis that uses actual machines and mechanisms. It provides the techniques necessary to study the motion of machines while emphasizing the application of kinematic theories to real-world problems.


Robot Programming : A Practical Guide to Behavior-Based Robotics By: Joe Jones Daniel Roth @ Rm70.00

Publisher: McGraw-Hill/TAB Electronics - 2003-12-12
Format: Paperback

* Teaches the concepts of behavior-based programming through text, programming examples, and a unique online simulator robot

* Explains how to design new behaviors by manipulating old ones and adjusting programming

* Does not assume reader familiarity with robotics or programming languages

* Includes a section on designing your own behavior-based system from scratch


Monday, April 20, 2009

Managerial Economics in a Global Economy with Economic Applications Card By: Dominick Salvatore @ Rm80.00

ISBN-10: 0324171870 ISBN-13: 9780324171877
Publisher: South-Western College Pub - 2003-05-22
Format: Hardcover

For the most part I like Salvatore’s text. I think this is one of the better managerial economics textbooks in circulation. I think the writing is lucid and the presentation is great. The author presents the material in an easily accessible manner. I think the writing flows smoothly, and the students do not have much difficulty in absorbing the material presented. The examples and the case studies are well chosen. I have used the text both at the advanced undergraduate as well as the MBA level and I think the students like the style of writing and the presentation. The themes stated in the preface are quite commensurate with my teaching philosophy.

The number of case studies is certainly impressive, and they provide nice examples of the theory.

Managerial Economics in a Global Economy by Dominick Salvatore, fourth edition, is definitely one of the top contenders in this field. As is evident from his other texts on micro theory and international economics, in his Managerial text, Professor Salvatore has succeeded in negotiating the often fine line between accessibility, rigor, and comprehensiveness. The result is a text that scores very high in readability, rigor, and coverage. He deserves much credit, and our applause, for integrating international topics that give the students the added benefit of insights into global management education. I strongly recommend this book for senior-level or MBA programs.

Product Description
Managerial Economics in a Global, 5e uses the theory of the firm as the unifying theme to examine the managerial decision process. Reflecting the internationalization of tastes, production, and distribution in today’s globalizing world, the book integrates a fully global view into managerial economics. It introduces many exciting new topics and managerial tools into the study of managerial economics — topics not fully addressed in other texts — such as firm architecture, strategic behavior, business ethics, electronic commerce, risk management, international economies of scale, the virtual corporation, re-engineering, benchmarking, the learning organization, and the digital factory. In addition, the book illustrates how managerial decisions are actually made, with more relevant and interesting real-world case applications and integrative case studies than any other text on the market.


Managerial Economics: Analysis, Problems, Cases By: Lila J. Truett @ Rm90.00

ISBN-10: 0471452238 ISBN-13: 9780471452232
Publisher: John Wiley & Sons - 2004-01
Hardcover | 8th Edition | 742 Pages


This text takes a traditional neo-classical approach to managerial economics. It is a proven book with a reputation for concise and clear writing, correct presentation of economics, outstanding end-of-chapter problems and cases. Its tried-and-true problem-solving approach helps the reader see how managers can use economic analysis to solve business problems and make better decisions.


Managerial Economics and Business Strategy By: Baye @ Rm60.00

Paperback: 578 pages
Publisher: Higher Education; 4th Ed edition (2003)
ISBN-10: 0071151397
ISBN-13: 978-0071151399

This book provides an excellent background for learning applied managerial economics. Mr. Baye uses interesting real-world examples, which is difficult when writing about the entirely hypothetical world of micro-economics. I felt that the section on Game Theory was especially useful in explaining real world market paricipant behavior in pricing decisions. Overall, I would highly recommend this book for both students of economics, as well as those non-students seeking a weekend of light reading in the topic of economics.


Managerial Economics: Economic Tools for Today's Decision Makers Paul G Keat Philip K Y Young @ Rm90.00

Paperback: 765 pages
Publisher: Pearson Education; 4 edition (11 Sep 2002)
Language English
ISBN-10: 0131105396


For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance.

This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press—including numerous international examples—are incorporated into the chapters to reinforce the connection between economics and real business situations.


Principles of Microeconomics Author: Karl E Case Ray C Fair @ Rm80.00

Paperback: 528 pages
Publisher: Pearson Education; 8 edition (13 Mar 2008)
Language English
ISBN-10: 0131563890


Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world. Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics. (A detailed summary of this approach can be found on the page directly following the inside front cover).


Wednesday, April 15, 2009

Principles of Macroeconomics By: Joseph G. Nellis David Parker @ Rm130.00

Publisher: Financal Times Management - 2004-12-30
Paperback | illustrated edition Edition | 488 Pages


Principles of Macroeconomics is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf, and is an ideal summary for undergraduates and postgraduates on a short introductory course, and for aspiring managers wishing to improve their knowledge and skills. The aim of this book is to provide a clear and concise picture of the way in which an economy works and why different governments adopt different economic policies. This book gives managers an understanding of the economic interrelationships and their impact on business and teaches how to reach sound business decisions in a dynamic economy. This book will help managers understand the impact of economics on business.


International Economics: Theory and Policy Paul R Krugman Maurice Obstfeld @ Rm100.00

Paperback: 712 pages
Publisher: Pearson Education; 7 edition (23 Feb 2006)
Language English

Trade, Labor and the Environment", supplement to "American Trade Politics" by I.M. Destler and Peter J. Balint, shows how trade advocates and labor and environmental skeptics differ significantly in both their substantive views and their political and organizational cultures. The authors demonstrate how this new challenge differs from that of traditional trade protectionism, likening it instead to the debate a century ago over whether and how to regulate American capitalism for social purposes. The analysis leads to a set of recommendations aimed at constructive compromise and a new political foundation for US trade policy leadership.


Sunday, April 12, 2009

Economics By: Mcconnell @ Rm70.00

Publisher: McGraw Hill Higher Education - 2005-07-01
Format: Paperback

A simple, straightforward analysis of economic fallacies that are so prevalent they have almost become a new orthodoxy.


Personnel Economics for Managers By: Edward P. Lazear @ RM80.00

Publisher: Wiley - 1997-06
Hardcover | 529 Pages

* How do you recruit the best employees?
* How does a firm go about downsizing?
* How important is money relative to other factors?
* How and when should evaluations be conducted?
* How should stock options be structured to maximize incentives? How are training and turnover linked?
* Should you reward good performance or penalize bad performance?
In this new book, Personnel Economics for Managers, Professor Lazear answers these and many other personnel management questions. His unique approach, using economics to explore human resource topics, builds human resource systems as an entire structure with no one department independent of another. After reading this book, you will finally have a detailed analysis in a field that has traditionally lacked the resources to back up theories and statements.


Marketing: Best Practices By: K. Douglas Hoffman Michael R. Czinkota Peter R. Dickson Patrick Dunne Abbie Griffin @ Rm100.00

Publisher: South-Western College Pub - 2002-07-09
Hardcover | 2nd Edition | 650 Pages

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years.Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.


Principles of Marketing By: Philip Kotler Gary Armstrong @ Rm60.00

Publisher: Prentice Hall - 2003-03-03
Hardcover | 10th Edition | 768 Pages

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.


Tuesday, April 7, 2009

Marketing By: Roger A. Kerin(Editor) @Rm70.00

ISBN-10: 0071151222 ISBN-13: 9780071151221
Publisher: Irwin/McGraw-Hill - 2003-06
Hardcover | 7th Edition | 741 Pages

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.


Marketing Principles and Best Practices By: K. Hoffman Michael R. Czinkota @ Rm80.00

ISBN-10: 0324225180 ISBN-13: 9780324225181
Publisher: South-Western, Div of Thomson Learning - 2004-01-05
Paperback | International Ed Edition | 640 Pages

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.


Marketing: An Introduction Gary Armstrong Philip Kotler @ Rm70.00

Paperback: 720 pages
Publisher: Pearson Education; 7 edition (25 Mar 2004)
Language English
ISBN-10: 0131273124
ISBN-13: 978-0131273122a

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.


Introduction to Marketing By: Susan J. Dann Stephen Dann @ Rm120.00

ISBN-10: 047080064X ISBN-13: 9780470800645
Publisher: Wiley, John & Sons,
Incorporated - September 2003

Introduction to Marketing is written primarily for first-year undergraduates and delivers an introduction to marketing without overlapping significantly into strategic management or expecting a range of prior industry experience.

The text is designed around three functional points:
Readability ? the test focuses on contemporary events in marketing and is written in a style tailored to the needs of first-year university students.
Portability ? the text is designed to be a succinct overview of the fundamental principles of marketing that can realistically be carried as a reference book during marketing study.
Credibility ? the credibility of the text is established through the integration of hard-core marketing theory and contemporary business practice, and through the use of an objective written style.


  • Key concepts are highlighted throughout the text.
  • The chapters include the following vignettes: Global Perspectives., Ethics and Marketing, SME Marketing, Business Practices and Entrepreneurial Focus.
  • In addition to the vignettes, the chapters include examples of real-world companies applying the theory discussed in the text.
  • There is a wealth of end-of-chapter self-testing material including review questions, application questions, discussion questions and a Contemporary Issues case study.
  • The accompanying CD features a running case study of Eagle Boys Pizza that relates back to the content in each chapter.


Marketing Research By: David A. Aaker V. Kumar George S. Day @ Rm80.00

ISBN-10: 0471451681 ISBN-13: 9780471451686
Publisher: John Wiley & Sons Inc - 2003-11-25
Hardcover | 8th Edition | 800 Pages

This text takes a "macro-micro-macro" approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatment of what marketing research is, where it fits within an organization, and how it helps in managerial decision-making. The body of the text takes a micro-level approach, detailing each step of the marketing research process using a decision-oriented perspective. The authors wrap up with a macro-level treatment of the applications of marketing research. As with previous editions, the text provides thorough coverage of the most advanced and current marketing research methodologies, point out their limitations, as well their potential for enhancing research results.


Marketing Management (International Edition) Philip Kotler @ Rm80.00

Paperback: 768 pages
Publisher: Pearson Education; 11 edition (30 May 2002)
Language English
ISBN-10: 0130497150
ISBN-13: 978-0130497154

Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.


Sports Marketing: A Strategic Perspective (2nd Edition) By: Matthew D. Shank @ Rm60.00

ISBN-10: 0130407917 ISBN-13: 9780130407917
Publisher: Prentice Hall - 2001-07-08
Hardcover | 2 Edition | 640 Pages


For courses in Sports Marketing, offered in the College of Business, or in Sports Administration programs. Sports Marketing takes a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this text provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition includes a running case throughout the text using the XFL; up-to-date examples and research; and extensive interviews with sports marketing practitioners.


Strategic Marketing in the Customer Driven Organization By: Frank Bradley @ RM60.00

Publisher: Wiley - 2003-06-09
Paperback | 2nd Edition | 304 Pages


Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples, the book demonstrates how providing the real needs of customers more effectively than the competition is the key to long term strategic success.

"This is not your typical marketing book. It provides the reader with real life business situations, where gathering information is key ? not just on the marketplace but specific information about your customers and building it in to practical marketing response programs. As the President of a company who prides itself on building and nurturing strong customer relationships I would recommend this as a ?must read?" Dr Pearse Lyons, President , Alltech Inc.

"Frank Bradley?s new book takes as its point of departure his well-established core marketing concepts (understand, provide, communicate and deliver value) and puts them to use as the foundation for this compact, concise and very readable text." Professor Susan Hart, Head of Department of Marketing University of Strathclyde

Strategic Marketing in the Customer Driven Organization has been written for students of general marketing, marketing management and strategic marketing for advanced undergraduate and MBA courses. It is also especially suited to executive education programmes and managers wishing to integrate experiential learning within an intellectual framework.


Streetwise Direct Marketing: How to Use the Internet, Direct Mail, and Other Media to Generate Direct Sales By: George Duncan @ Rm70.00

ISBN-10: 1580624391 ISBN-13: 9781580624398
Publisher: Adams Media Corporation - 2001-03
Format: Paperback

The internet section of this book is not at all useful. The techniques are very outdated. For instance, he describes (not in great enough detail to help at all) how to make ad banners. Any marketer with any sense knows that ad banners don't work like they used to. People ignore them, completely. He doesn't give any information about writing copy, or how to approach direct marketing on the internet. He does, however, have lots of "useful" information on how to "get started", none of which is really useful, since it is all common knowledge. If you've never been on the web before and haven't a clue about business or direct marketing, this book is for you. He gives a great introduction to the web. For anyone with even a bit of knowledge, your way ahead of him.


Financial Management and Policy James C Van Horne @ Rm110.00

Paperback: 832 pages
Publisher: Pearson Education; 12 edition (6 Nov 2002)
Language English
ISBN-10: 0130615056
ISBN-13: 978-0130615053

Highly respected for its effective integration of financial theory and practice, this classic text explores the rapidly evolving and exciting theory of finance as it relates to a corporation's investment in assets, financing, and dividends. It explains the ways in which analytical techniques are brought to bear on financial decision making and supplies the institutional material necessary for a solid understanding of the environment in which financial decisions are made.