ISBN-10: 0324225180 ISBN-13: 9780324225181
Publisher: South-Western, Div of Thomson Learning - 2004-01-05
Paperback | International Ed Edition | 640 Pages
info:
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.
by:miguel
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