Tuesday, April 7, 2009
Marketing Principles and Best Practices By: K. Hoffman Michael R. Czinkota @ Rm80.00
ISBN-10: 0324225180 ISBN-13: 9780324225181
Publisher: South-Western, Div of Thomson Learning - 2004-01-05
Paperback | International Ed Edition | 640 Pages
Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field.