Paperback: 768 pages
Publisher: Pearson Education; 11 edition (30 May 2002)
Language English
ISBN-10: 0130497150
ISBN-13: 978-0130497154
info:
Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.
by:miguel
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