Tuesday, April 7, 2009

Marketing: An Introduction Gary Armstrong Philip Kotler @ Rm70.00

Paperback: 720 pages
Publisher: Pearson Education; 7 edition (25 Mar 2004)
Language English
ISBN-10: 0131273124
ISBN-13: 978-0131273122a

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.


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